Reactivity

This is the tendency of people to act or appear differently when they know that they are being observed.  It is also known as the Hawthorne Effect.  Back in the 1920′s a study was conducted at a manufacturing facility called the Hawthorne Works.  The goal was to see if different levels of light affected worker productivity.  They soon found that changing the level of light caused productivity to soar.  Unfortunately, when the study was over, productivity sank back down to normal levels.  This is because the increase was not due to the level of light; it was due to the fact that the workers were being watched.  Reactivity generally results in motivating people who are being observed to alter their behavior to make them look better.  It can be a real problem in research studies.

Advertisements

Feedback & Recommendations

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: